MusicFest is an annual spring concert put on by DU Programming Board. The 2025 concert featured platinum award winner Jeremy Zucker with opening performances by Arlie and local band As of Today. As Marketing Liaison for Programming Board I worked alongside a fellow liaison and Jeremy Zucker's marketing team to create a marketing plan and materials. Music Fest is a free outdoor concert mainly targeted to DU students but also open to all community members. For the event we designed promotional posters, flyers, and social media posts targeted towards DU students. We created designs on Canva, Illustrator, and Photoshop. Designs were cohesive, trendy, and focused on capturing students attention. We also designed backstage passes, stickers, t-shirts, hats, and tote bags to give out at the event. We incorporated the logo that we designed in 2024 and increased DUPB social media presence leading up to the event including posts, reels, and stories. During the concert I again had the opportunity to work alongside Levitt Pavilion to photograph Jeremy Zucker, Arlie, and As of Today. These photographs will be used by DU Programming Board for future Music Fest marketing.