"Effigy" is the second music video I worked on with the band Exhaler. On this project I worked as producer, director, filmmaker, and editor. Working alone to create this video was a wonderful opportunity to build my skills in all areas of production. The editing is more fast paced with a number of cuts. Because of this I was able to improve my knowledge and skills in Premiere Pro and Adobe After Effects. To help cross promote the video across social media platforms I converted clips to vertical content that was better suited for social media. We filmed in a number of locations and I was able to experiment with new types of shots and composition to create a compelling but humorous storyline.